Which products are profitable, and which are costing us margin?

Circonomit calculates the contribution margin per product, variant, and customer, and shows at which point a line, an order, or a customer turns the margin negative.

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Margin erodes quietly in the details.

You know your total contribution margin. But which products, variants, and customers drive it, and which silently consume it, is in no report.

Every product has a cost tipping point beyond which it costs margin instead of generating it. That point is rarely known until it appears in the monthly close.

Your controlling shows that the margin is declining. Which operational decision is the driver, whether product, variant, customer, or price, it does not show.

Circonomit shows where margin is created, and where it disappears.

Your controlling shows what was. Circonomit shows what should be. Which products, variants, and customers really drive your contribution margin? With an explicit cost tipping point per line, variant, and customer.

1

Model

First, the margin problem is structured: Which cost drivers are tied to which variants? Which fixed cost components shift with volume? Which customers strain capacity disproportionately? Circonomit connects your data into a computable model. Cost tipping points included.

2

Simulate

Step 3: Utilise the control tool with drilldowns, scenarios, and additional data sources

What happens to the contribution margin if you remove a variant from the portfolio? What if a major customer continues to be supplied at a 15% discount? Circonomit simulates the consequence before the decision is made.

3

Optimize

Circonomit calculates which product and customer mix yields the highest contribution margin under your capacity and pricing conditions. Not as a gut feeling, but as a calculated proposal, with an explicit cost for every alternative.

Margin is no longer an estimate.

The result: a calculated model for your margin situation, with cost tipping points per variant and customer category. You see which product and customer mix generates the highest contribution margin under your current conditions, and what every deviation from that concretely costs.

Margin decisions based on numbers, not assumptions.

You see which products, variants, and customers drive your contribution margin, and which ones erode it. Calculated, not estimated.

Every cost tipping point has a price. Circonomit makes it visible before you decide on portfolio, pricing, or customer terms.

No new data project. Circonomit works with your existing data from ERP, controlling, or Excel.

What you want to know.

Q:

What distinguishes Circonomit from our controlling or BI system?

A:

Your controlling shows what was, which margin was generated last quarter. Circonomit answers a different question: Which product and customer mix generates the highest contribution margin under your current conditions, and what does every deviation from that cost? That is not a reporting function, but a decision function. Circonomit complements your controlling, it does not replace it.


Q:

What does the pilot deliver after 3 weeks?

A:

A calculated model for the agreed margin problem, based on your real data. Cost tipping points per variant and customer category. Three to five quantified scenarios with an explicit contribution margin comparison. The success criterion is agreed in writing before the start. Fixed price: EUR 7,500 net.


Q:

Does it work with a high number of product variants?

A:

Yes, high product variety is typically exactly the context in which cost tipping points are most difficult to identify and most costly. Circonomit is designed for this: the model explicitly maps variants, setup times, and batch size effects. The more variants, the greater the advantage of a calculated margin model over an estimate.

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