Which products pay off, and which quietly cost us margin?

Circonomit calculates the contribution margin per product, variant and customer and shows the point at which a line, an order or a customer flips the margin.

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Margin gets lost quietly, in the detail.

You know your overall contribution margin. But which products, variants and customers drive it, and which quietly eat it up — no report tells you.

Every product has a cost tipping point where it costs margin instead of delivering it. That point is rarely known until it shows up in the month-end close.

Your controlling shows that margin is falling. Which operational decision is the driver — product, variant, customer or price — it does not show.

Circonomit shows where margin is created, and where it disappears.

Your controlling shows what happened. Circonomit shows what should happen. Which products, variants and customers really drive your contribution margin? With an explicit cost tipping point per line, variant and customer.

1

Model

First the margin problem is structured: which cost drivers are tied to which variants? Which fixed cost shares shift with volume? Which customers consume capacity disproportionately? Circonomit connects your data into a calculable model. Cost tipping points included.

2

Simulate

Step 3: Utilise the control tool with drilldowns, scenarios, and additional data sources

What happens to the contribution margin if you drop a variant from the portfolio? What if a key account keeps buying at a 15% discount? Circonomit simulates the consequence before the decision is made.

3

Optimize

Circonomit calculates which product and customer mix produces the highest contribution margin under your capacity and pricing conditions. Not as intuition, as a calculated recommendation — with an explicit price for every alternative.

Margin is no longer a guess.

The result: a calculated model for your margin situation, with cost tipping points per variant and customer category. You see which product and customer mix generates the highest contribution margin under your current conditions, and what every deviation from it concretely costs.

Margin decisions with a number, not a hunch.

You see which products, variants and customers drive your contribution margin, and which erode it. Calculated, not estimated.

Every cost tipping point carries a price. Circonomit makes it visible before you decide on portfolio, pricing or customer terms.

No new data project. Circonomit works with your existing data from ERP, controlling or Excel.

What you want to know.

Q:

What does Circonomit deliver that our controlling or BI system does not?

A:

Your controlling shows what happened — the margin in the last quarter. Circonomit answers a different question: which product and customer mix produces the highest contribution margin under your current conditions, and what does every deviation cost? That is not a reporting function, it is a decision function. Circonomit complements your controlling, it does not replace it.


Q:

What does the pilot concretely deliver after 3 weeks?

A:

A calculated model for the agreed margin problem, based on your real data. Cost tipping points per variant and customer category. Three to five quantified scenarios with an explicit contribution-margin comparison. The success criterion is agreed in writing before work starts. Fixed price: EUR 7,500 net.


Q:

Does this also work with high variant complexity?

A:

Yes — high variant complexity is typically exactly the context where cost tipping points are hardest to spot and most expensive. Circonomit is built for it: the model represents variants, setup times and lot-size effects explicitly. The more variants, the bigger the advantage of a calculated margin model over a guess.

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