Which products, customers and promotions pay off?
Circonomit calculates the product and customer mix for food and beverage companies with volatile raw-material prices, tight margins and perishable inventory.
Volatile raw materials, tight margins: the numbers move every week.
Volatile raw-material prices, tight margins, perishable inventory — every week the margin picture moves. Which products, customers and promotions are driving it, no report shows.
Every promotion has a price. What it concretely costs in margin, capacity and inventory, rarely gets a calculated answer before it ships.
Your controlling shows that the margin is falling. Which operational decision — product, variant, customer, promotion or price — is the driver, it does not show.
Circonomit shows where margin is made, and where it disappears.
Your controlling shows what happened. Circonomit calculates which products, variants, customers and promotions produce the highest contribution margin under your cost structure. With an explicit cost tipping point per line and customer.
Model
First the margin problem is structured: which raw-material prices are volatile? Which customers consume capacity disproportionately? Which promotions move margin? Circonomit connects your data into a calculable model with cost tipping points.
Simulate
What happens to the margin if raw-material prices rise 12%? What if a key account runs another promotion at a 15% discount? Circonomit simulates the consequence before the decision is made.
Optimize
Circonomit calculates which product, customer and promotion mix produces the highest contribution margin under your real conditions. Not as intuition — as a calculated recommendation, with an explicit price for every alternative.
Margin decisions with a number.
The result: a calculated model for your margin problem, with cost tipping points per line, customer and promotion. You see which mix produces the highest contribution margin under your current conditions, and what every deviation concretely costs.
From month-end surprise to calculated decision.
You see which products, customers and promotions drive your contribution margin, and which erode it.
Every promotion carries a price. Circonomit makes it visible before it ships, not when margin shows up missing.
No new data project. Circonomit works with your existing data from ERP, controlling or Excel.
What you want to know.
Q:
How does Circonomit handle volatile raw-material prices?
A:
Circonomit represents raw-material prices as an explicit parameter of the model. Sensitivities show how far prices can move before the margin picture flips. The model does not freeze — it re-runs at any time with new assumptions, without rebuilding it.
Q:
What does the pilot concretely deliver after 3 weeks?
A:
A calculated model for the agreed margin problem, based on your real data. Cost tipping points per line and customer category. Three to five quantified scenarios with an explicit contribution-margin comparison. The success criterion is agreed in writing before work starts. Fixed price: EUR 7,500 net.
Q:
Does this also work for promotion planning?
A:
Yes. Promotions are a decision problem: what does the discount cost, what does the volume deliver, and at which point does the promotion flip the margin? Circonomit represents the trade-off explicitly and calculates the result before the promotion is agreed with the retailer.
Circonomit testen
Sprechen Sie in Ruhe mit dem Team.
Erstgespräch bei einem digitalen Kaffee
Wir verstehen Ihr Problem
Pilotmodell in 3 Wochen, Fixpreis 7.500 €
Auf Basis Ihrer realen Daten. Erfolgskriterium schriftlich vereinbart
Entscheidungen, die Sie vertreten können
Nachvollziehbar, quantifiziert, wiederholbar
